One of the most important aspects of an organization is its business, its revenue. And how do we get that revenue? Through our leads, that can be our potential customers in the future. So, taking care of our leads is important to get the business going. These leads may come from networking, social media, referrals, product trials, or Marketing & Advertising campaigns.

Today, we will discuss how to integrate our Facebook advertisement leads generation campaign to Salesforce using Zapier. Zapier is an automation tool that allows end-users to integrate the web applications they use.

Some of the key advantages to integrate Facebook ads with Salesforce

  • You can move your FB campaign ads to Salesforce directly in real-time.
  • A smart way to monitor and manage your leads.
  • Helps you to keep track of your leads and their exact contact information saved on Salesforce.
  • This helps you to easily monitor what campaigns are working and helping you to generate more leads.
  • You can close more sales with the most up to date information of your customers. Hence, generate more revenue.

Steps:

1.Login to your Facebook and open the Page where the Lead Ad form is created.

2. Go to Publishing Tools for that page.

3. Then, Go to the Forms Library.

4. Open the Form.

5. Now, Log in to Zapier and create a Zap and Choose the event

6. Select your Facebook account

7. Select the Page from your Facebook account and lead ad form

8. After that, select the application that you want to connect with your Facebook Lead Ad.

9. Select the Salesforce Account.

10. After that, select the object and map the fields with the form fields.

11. Now, you can test your connection.

12. Finally, turn on the Zap.

Conclusion:

  • This is a smart solution that helps you to easily track the growth of your business and monitor sales. A good integration gives you several advantages. Hence, you should give it a try for your business and see how it helps. Don’t forget to share your experiences with us. Till then, Happy learning! 🙂
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