Bring customer data, campaigns, journeys, personalisation, automation, analytics, and engagement into one connected marketing environment, with HIC Global Solutions helping you configure it around the way your business actually markets.
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Marketing Cloud Next helps teams connect data, personalise experiences, and manage customer journeys across channels with smarter automation.
Connect customer, campaign, engagement, and business data in one place.
Plan, create, automate, and optimise campaigns with less manual work.
Create personalised experiences across email, SMS, web, advertising, and more.
Salesforce Marketing Cloud brings marketing automation, customer data, personalisation, analytics, engagement, and agent-powered capabilities into one connected environment. Salesforce now positions its broader marketing portfolio under Agentforce Marketing, with AI agents helping marketers plan, create, optimise, and orchestrate customer experiences.
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Bring customer data, campaigns, content, channels, and automation together in one Salesforce environment. With Agentforce Marketing, teams can also use AI agents to plan, create, personalise, orchestrate, and optimise marketing activities.
Connect behavioural, transactional, conversational, customer, campaign, and revenue signals to create a more complete customer view. Marketers and agents can use this connected information to understand customers better and deliver more relevant experiences across channels.
Use Agentforce to identify and activate high-value audiences as customer behaviour and intent change. Agents can work with unified customer data to create and refine segments, helping marketers reach the right audiences without always waiting for manual data preparation.
Agentforce can help marketers draft campaign briefs, refine campaign messages and journeys, and generate campaign content. It can also help analyse and optimise campaign performance, making it easier to move from planning to execution.
Go beyond fixed audience segments with content that can adapt to individual customers, channels, and interactions. Salesforce positions Agentforce Marketing around creating, adapting, and optimising content at scale using customer context and unified data.
Marketing Cloud can turn traditional one-way email and mobile communications into two-way conversations. Agents can use customer context to respond, answer questions, handle interactions, and adapt conversations in real time across supported channels.
Connect customer interactions across channels while carrying context from one interaction to another. Agentforce Marketing helps coordinate experiences across channels and adapt engagement based on customer behaviour, intent, and real-time signals.
Bring marketing performance and customer data together to understand what is happening across campaigns and channels. Salesforce Marketing Analytics connects performance and attribution data so teams can identify what is working and make more informed decisions.
Use Agentforce and marketing intelligence to continuously improve campaigns, content, targeting, and engagement. Agents can support performance analysis and optimisation, helping marketers spend more time on strategy while repetitive optimisation work is handled more efficiently.
A clear path from understanding your marketing needs to implementing, connecting, and continuously improving Salesforce Marketing Cloud.
We learn about your marketing goals, customer journeys, data, campaigns, channels, challenges, and what you actually want Marketing Cloud to achieve.
The Salesforce Marketing Cloud consultant configures Marketing Cloud around your marketing processes, from journeys and segmentation to personalisation and analytics.
We help bring your existing customer, campaign, contact, and marketing data into Salesforce while keeping it organised, accurate, and ready for your marketing team to use.
Connect the tools your marketing team already uses so customer data, campaign information, and business systems can work together without creating another manual job.
After implementation, Team HIC continues to support your team with improvements, optimisation, troubleshooting, and changes as your marketing operations grow.
Bring Agentforce Marketing into everyday marketing work, helping teams create audiences, build campaigns, personalise content, and optimise customer engagement.
Create Smarter Audiences Agentforce can use unified customer, campaign, and revenue signals to identify and build relevant audiences.
Create & Run Campaigns Agents can help plan campaigns, generate content, execute activities, and move marketing work forward faster.
Personalise & Optimise AI adapts content and customer experiences while using marketing data to improve engagement and campaign performance.
Connect Marketing Cloud with the tools your business already uses to keep your data, teams, campaigns, and customer experiences connected. With the right Salesforce Marketing Cloud service, those connections can become part of the wider marketing process instead of sitting separately.
