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At HIC Global Solutions, our experts love sharing their deep knowledge of Salesforce and CRM trends. Check out the blog for recent thoughts, advice, and developments. Keep yourself informed and grow your company with our professional advice.

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Our Recent Blogs

Building on our previous exploration of how to integrate Salesforce to Google Sheets using apps in a comprehensive blog, we are back again to guide you through the intricacies of integrating Salesforce to Google Sheets utilizing Google APIs. Emphasizing the utilization of APIs for real-time data synchronization, this integration promises to revolutionize the way you […]

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Salesforce Platform events provide a means to integrate business operations with external sources by exchanging real-time event data. It offers a secure and scalable solution, allowing you to customize event data by defining fields. Salesforce’s enterprise communication platform is built on an event-driven architecture, which enables apps to communicate seamlessly within and outside of Salesforce. […]

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In LWC, the event that propagates up through the components(bottom to top) is the Bubble Phase, and events that propagate down through the components(top to bottom) are the Capture phase. The capture phase is rarely used in event Handling. In the below diagram, the red arrow represents the movement of events from top to bottom […]

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Salesforce is a versatile CRM platform facilitating sales, customer service, and marketing processes. At the same time, Brevo offers a marketing platform that helps you build customer relationships across email, SMS, chat, newsletters and transactional emails. Integrating these two versatile CRMs is crucial for efficiency. Fortunately, Zapier provides a user-friendly interface to bridge these systems […]

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To create a WhatsApp channel in Salesforce Service Cloud for assisting customers over WhatsApp represents a significant step in delivering enhanced customer experiences. By enabling direct communication between agents and customers, regardless of the device they are using, businesses can create a seamless and accessible platform for issue resolution. Additionally, The 24/7 availability of agents […]

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Implementing UTM parameters in your Salesforce email campaigns and tracking the data in Google Analytics (GA4) can significantly enhance your ability to analyze and optimize marketing efforts. Say, for instance, You have launched a campaign where emails are being sent from Salesforce, and each email contains a redirect link to your website. As users click […]

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