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In 2013 when Salesforce introduced its new the new Salesforce1 platform mobile was already mainstream within enterprises. At that time there were significant questions that came up about the usability of the platform for the customers. Questions like- What will be different in Salesforce1?. What are the new features?. How will it impact and bring […]

How to Increase CRM User Adoption According to a report by Markets and Markets Customer Relationship Management (CRM) software Market will be worth $ 24.22 Billion By 2018. In fact, CRM and ERP software are the two biggest category spends for an enterprise. Software projects of all nature and sizes fail for a variety of […]

Salesforce is undoubtedly the industry leader in CRM today, having propelled several B2B organizations to success. But when it comes to B2C businesses, Salesforce has just as many benefits to offer. With advanced automation options, Salesforce allows B2C businesses to focus on building customer engagement by helping them interact through there digital journey across various […]

Since Agile development methodology first started gaining traction in 1990’s, enterprises have come a long way. Agile development methodology offers a host of benefits – speed, flexibility, time savings, client involvement, and the ability to identify issues at the outset. Corporations of all types are adopting Agile. Salesforce platform and Agile development methodology area natural […]

From the time of the first customer database tool like Goldmine to present day Salesforce managing customer records has come a long way. Customer Relationship Management (CRM) and Sales Force Automation (SFA) are two business applications that are often thought to be nearly the same. Despite being powerful weapons in the arsenal of corporations, there […]

The hallmark of this century is the way technology has penetrated every aspect of our lives. However, it quickly becomes obsolete in a dynamic environment. This is especially true for businesses today as consumers grow tech-savvy and demand personalized solutions. As the number of data sources sees a massive growth, organizational success requires a deft […]