In 2013 when Salesforce introduced its new the new Salesforce1 platform mobile was already mainstream within enterprises. At that time there were significant questions that came up about the usability of the platform for the customers. Questions like-
- What will be different in Salesforce1?.
- What are the new features?.
- How will it impact and bring change for the users? Etc.
Salesforce claimed for it to be the ‘next generation platform’ with state-of-the-art features. With Salesforce1, the company had taken a mobile-focused approach to bring to its customers a social cloud platform, that would transform the sales and marketing structure of companies. Reducing the time and effort spent by employees in completing tasks and making the processes simpler for customers is the primary goal of the organization. Companies in today’s time struggle to attract new customer and retain them due to crazy competition. Salesforce1 acts as a point of differentiation for many firms.
Let’s take a look at what the Salesforce1 Platform is all about!
Salesforce1 facilitates exchanging data through the Application Programming Interfaces and allows the user to develop applications. It is a platform which connects the customers faster and better and allows building applications with Salesforce Customer Success Platform and Lighting development platform together. Not only this, but it also enables customers to build third-party applications over the Salesforce App for mobile phones and other devices, including wearables. This platform brings together developer, companies, end users and customers.
The efficiency with which the developers can build applications with Salesforce1 has increased drastically. With pre built codes available Developers do not have to build an application from scratch. New Generations applications which can be used by employees, customers could be built on Salesforce1 to provide a customized experience to end users. As Salesforce1 was made accessible on smartphones, tablets, and wearables, the user experience was more personalized than ever!
Independent Software vendors like Evernote were exploiting the features of Salesforce1 to build on the Salesforce1 AppExchange and deliver mobile-ready application, faster than ever before. Accessibility of applications has been made more convenient with the entire mobile-first approach. Applications built through the Salesforce1 Customer Platform can be accessed can be accessed anywhere. Leveraging the shared platform and the Personal AppExchange tool to share apps directly on the platform has made the business of the ISVs more scalable and sustainable concurrently.
With the help of a single mobile platform, admins can now execute changes in the Applications. Millions of Visualforce 1 pages and components can now be enabled through mobile phones. Developing and building applications and updating them has been made hassle free by the Salesforce1 Platform. Before Salesforce1, no one focused on the usability of CRM for Admins through Mobile Applications. Managing and Assisting can be done conveniently from anywhere. Updating features or deactivating them can also be done through mobile phones or any devices.
How customers connect and interact with the companies has also been transformed through Salesforce1. Salesforce1 communities have enriched the entire customer experience. Heroku1 and ExactTarget enable companies to build customized apps and engage more customers through personalized automated marketing campaigns.
“https://www.slideshare.net/developerforce/how-salesforcecom-uses-the-salesforce1-mobile-app”
It has also become easier for the sales folks to access information and the CRM from anywhere, which has made the entire sales process more effective and has immensely reduced the time spent on non-value adding activities. With multiple new APIs and over 200 applications, delivering services has become seamless for companies.
With automatic upgradation for customers, companies have been able to effortlessly do business. Connecting customers and developers on the platform, has opened endless opportunities for sales, marketing, and customer service. Salesforce1 Customer Platform is available with the Salesforce CRM license. As for the Salesforce1 Mobile App and the Salesforce1 Admin App can easily be downloaded from Google Play and Apple App Store for use.
The agenda behind Salesforce1 was to transform the existing Salesforce features, to make it faster and more effective for the users. Companies need solutions which effectively make it possible for the employees to work without any difficulties and for the customers to have an engaging user experience which lets them develop a strong sense of loyalty to the firm. Salesforce1 is an upgradation which has been very well adopted by companies and is being appreciated by the customers as well.
