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Organizations today are fast realizing that customers are most than just an email or support ticket. In fact, successful corporations know that they must support the full customer experience, on each channel. While customers interact with brands on different channels, corporations don’t always have a history of customer interaction across channels, leaving customers to piece […]

According to Baseline, the ROI on CRM is close to $5 for every $1 invested. Even as the CRM industry continues to flourish, do companies really know how to determine the effectiveness of their CRM systems and how to accurately calculate return on investment (ROI)? Before you calculate the ROI on your CRM, define business […]

There are various ways for an app to undertake Salesforce integration, for example, listing an app on AppExchange gives an app developer the capability to develop the product directly on the Salesforce platform. But corporations increasingly are looking for other options like Rest API to undertake this. A reason behind the adoption of Rest API […]

All e-commerce brands struggle with cart abandonment issues – online shoppers filling a cart and then abandoning it halfway. Perhaps they’re simply window shopping. Or the final cart value discourages the purchase decision. This is especially true if a prospective customer does not have an account on the platform. The retailer is unable to market […]

In November of 2018, SAP acquired Qualtrics in an $8 billion all-cash deal. What led many experts to foresee the consolidation is the synergies between the two – Qualtrics’ focus on experience data and SAP’s focus on operational data. Through the acquisition, SAP is clearly looking to accelerate the experience management category with an end-to-end […]

Every business conducts two critical processes when it comes to attract, manage, satisfy and follow up with customers – CRM (Client/Customer Relationship Management) and ERP (Enterprise Resource Planning). The CRM system is employed to create and manage relationships with customers, understand preferences, manage the sales value chain and ultimately sell products and services across markets. […]