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In an increasingly competitive market, successful brands understand the importance of marketing automation for growing revenue and generating a steady stream of leads. But once a lead converts, many brands fail to adjust their marketing automation efforts to build engagement with customers. A mistake that corporations make is by spending more effort on client acquisition […]

Salesforce has been a pioneer in many areas and leveraging AI within marketing automation has been a new frontier for it. Behavior Scoring is taking things to an all-new next level. With Pardot Einstein, it is now possible for brands to use AI to nurture prospects more effectively. Salesforce Einstein Behavior Score allows corporations to […]

One of the most crucial aspects of Salesforce especially for managers and senior executives have been its Dashboard. The recent news of Salesforce acquiring Tableau highlights the importance that it puts on reporting and visualization. Salesforce Dashboard enables data visualization and reporting generated by analyzing data residing within- sales, marketing or customer data. Dashboards keep […]

Since its launch couple of years ago, Salesforce Einstein has been developing the Artificial Intelligence and Machine Learning capabilities in its platform by integrating data science and predictive algorithms into its cloud-based CRM products. By embracing artificial intelligence (AI) and machine learning (ML) capabilities, Salesforce has secured its place as the smartest CRM solution. Moreover, […]

Corporations ranging from startups to Fortune 500 understand the importance of managing customer relationships and a reason Customer Relationship Management (CRM) software are mainstream in every type of organizations. Be it a simple contacts list designed in Google Sheet, or a complex customer interaction driven organizations with multiple customer touchpoints based every kind of organization […]

CRM solutions are a foundational block of enterprise applications that corporations deploy. CRM solutions like Salesforce software helps enterprises manage and understand customer interaction through the lifecycle. The fundamental goal of a CRM deployment is to strengthen business relationships and further assist in the retention of customers for ultimate business growth. A good CRM like […]