Salesforce Lightning Component integration based Constructing field-based templates with stream input for field data from existing Salesforce cloud firmware
80%
Of Del-frisco's chain experience streamlined and well-adapted templates for Different outlets made possible
25%
More accurate accounting and adjusting for the response variable in real-time using only the single-salesforce platform
20%
More accurate accounting and adjusting for the response variable in real-time using only the single-salesforce platform
Overview
From scattered records to a single automated flow
What You Need To Know
tailored marketing that resonates with local audiences is crucial for increasing market share and driving customer engagement.
Why It Matters
Del Frisco’s, a prominent steakhouse chain, needed to automate and customize its email marketing campaigns across diverse locations, each with unique local cultural contexts.
What HIC Did
HIC Global Solutions implemented a Salesforce Lightning Component integration, transforming static templates into dynamic, field-based objects that could easily pull data from Salesforce CRM platforms.
Challenges Faced
Bottlenecks slowing every hand-off
Time-Consuming Template Creation
Each marketing campaign required a new template designed from scratch, with multiple iterations through fonts, colors, and styles.
Data Management Complexity
Updating and managing customer data across different outlets was time-consuming and prone to errors.
Lack of Automation
The process of creating and tailoring templates for different outlets across the chain was manual and inefficient.
About the Company
Del Friscos’ is a major restaurant chain focused heavily on serving steakhouse delicacies along with fine wines. It believes in providing customers with the American fine dining experience.
Del Friscos brings its unique steaks and wine experience to an exclusive group of people who enjoy fine dining. Their promotional events span their entire chain and are necessarily diverse to take advantage of their local culture, helping individual outlets curate their experience a little differently than the rest.
Email is their preferred marketing channel alerting their target demographic of special offers and events at nearby outlets.
Share
Solutions Offered by HIC
One pipeline, from record discovery to secure delivery
Dynamic Template Objects
Designed email ad templates as dynamic objects composed of field items
Salesforce Lightning Component Integration
Implemented Lightning Components to decentralize the process of creation, editing, and management of web ads
Streamlined Data Input
Enabled easy population of templates with relevant data from Salesforce Sales Cloud
Cross-Platform Integration
Integrated template formats as objects in both the Marketing and Community Cloud for quick access and editing
