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In a data-driven world, it is important for corporations to leverage the information that they have about their consumers. This data, captured through past purchase and engagement history and the internet can be leveraged to deliver goods and services that are customized towards their target audience. In this changing paradigm, CustomerRelationship Management (CRM) software should […]

From a time when Customer Relationship Management (CRM) tools were just data repositories, CRM systems have come a long way. CRM solutions are no longer functioning as silos of information but as active engagement tools. The number of products that are sold in a retailer like Walmart is above 120,000 in an average store As […]

With Salesforce App Economy moving towards the Trillion dollar mark, it is important for Independent Software Vendors to operate in this domain. From technological to marketing support, Independent Software Vendors (ISV) stand to benefit to a great extent through integration with Salesforce. Under Salesforce’s extensive partner program, ISVs get access to a wide set of […]

The recent announcement during the event Dreamforce; Salesforce and Google Partnership took many by surprise, especially as of now the major cloud players were having a competition type of relationship. The example of Salesforce leveraging the Oracle database is one interesting example. Within the ever-evolving Cloud Platform Market, this partnership could pose a major challenge […]

With falling storage and computing cost, corporations now have the infrastructure in place to acquire and analyze the massive amount of data. Corporations that can leverage this data are entities of the future, as analysts often say “Data is the new currency”. However, we also know that information and data, professional or personal is sensitive. […]

Salesforce acquisition of Demandware took many analysts by surprise but it was a step in the forward direction for Salesforce which from being a data repository of a corporation’s customer interaction came one step closer to the customer journey. Modern shopper consistently seeks a seamless and unified shopping experience, irrespective of the channel they make […]