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With sensors now becoming embedded from machine parts to waste bins smart devices has finally ushered in the Internet of Things (IoT) era. From connected devices to the exchange of data at an unprecedented scale, IoT is becoming pervasive in our ecosystem. Salesforce is preparing for this transformation with its IoT Cloud that corporations can […]

Improving customer experience and engagement is a question on every business’ mind. And in a digitally charged landscape, customers expect brands to continuously engage them, at every touch point. However, siloed CRM systems prove inadequate in supporting the goal of smooth customer engagement. Salesforce is the answer to this quandary, empowering businesses to continuously engage […]

In 2016, Salesforce rolled out Einstein Vision for Social Studio – an AI-powered Image Recognition tool. Designed to help brands use visual search on social media, it allows them to improve marketing efforts. Einstein Vision features some powerful Application Programming Interface API integration: Sentiment: For sentiment analysis of the text in emails and social media […]

In an increasingly digital world, security is increasingly gaining in importance. Hackers can attack websites and apps to steal email addresses, passwords, and other personal information. Single Sign-On (SSO) offers a Salesforce Integration solution to security threats by providing a safer and more streamlined application login and user experience. SSO is a session and user […]

Today, customers expect nothing less than personalized experiences across touch points. This means that businesses must invest in creating a comprehensive and integrated view of customers. Salesforce is ushering in this revolution through its superior CRM capabilities. It unifies an array of applications spread across sales, marketing and service. Businesses who choose to forgo a […]

The innovation driven by Salesforce has been an area of highlighted for many years, recently Forbes recognized Salesforce as one of the most innovative corporations. To continue upon its growth journey, Salesforce kept on building on its momentum towards innovation for the year 2018. It did so by launching new products, acquiring companies and by […]