Every business out there is concerned about delivering the best customer experiences while generating the best ROI. Companies are embracing – Commerce anytime, anywhere mentality. Also, 80% of customers believe that the experiences that a company provides are equally important to that of its product or service.
The recent Salesforce report states that 76% of customers expect consistent interactions and experiences across departments. Also, 54% of customers think that departments within a business don’t share information.
Today, we are here to tell you about the new digital intelligence solutions by Salesforce. This innovation would allow you to connect your commerce and marketing data. So, without further ado, let’s begin!
Drive ROI with connected marketing and commerce data
You need to deliver unified experiences to your customers to drive better engagement and revenue. How’d you do that? With the help of first-party eCommerce data and the right product messaging at the right time, customers can uncover new shopping opportunities. Thus, with this data, your eCommerce teams can bring quality traffic to your business and help shoppers get the most effective experience.
Datorama and Tableau To Help Deliver Digital Intelligence
With Datorama and Tableau coming together, you can connect your commerce data with the marketing data to optimize relationships, ROI, and revenue.
Use Datorama Connector for Salesforce Order Management System: As an eCommerce professional or marketer, this would help you understand the relationship between your marketing campaigns and sales.
Tableau Connector for Commerce Cloud: With this, you can import third-party data sources, thus helping you transform performance data into actionable insights- all with a single view. Also, you can leverage Tableau to discover new data visualization capabilities and customize them as you want.
Datorama Connectors for Amazon Seller Central and Amazon Vendor Central Inventory: With the help of these two new Amazon connectors, you will be able to optimize your marketing and commerce performance easily with the sales and orders in Amazon.
Datorama’s eCommerce Data Model: This thoughtful data model would automatically organize your eCommerce data from any platform so that you can prepare it for analysis with the marketing performance data. With the help of these enhancements, you can use Datorama’s Einstein Marketing Insights to get AI-driven intelligence. Hence, you’d know the KPI drivers for digital professionals and optimize marketing campaigns and eCommerce experiences.
Wrap Up
We hope that now you know how to connect your marketing and commerce data with the power of Datorama and Tableau. Also, we hope that you found this blog interesting enough to stick this long. If you’re looking forward to hiring Salesforce specialists for an upcoming Salesforce implementation, then get in touch.
