With sensors now becoming embedded from machine parts to waste bins smart devices has finally ushered in the Internet of Things (IoT) era. From connected devices to the exchange of data at an unprecedented scale, IoT is becoming pervasive in our ecosystem.
Salesforce is preparing for this transformation with its IoT Cloud that corporations can leverage to create a picture of the consumer’s habits and behavioural patterns. Thanks to the vast data that devices will generate, brands will be able to create tailored customer engagement strategies using Salesforce IoT platform. Let’s see how the cloud platform is poised to extract rich insights from customer data.
Using IoT Cloud for Data Analytics
The Salesforce IoT Cloud has been designed to process gigantic amounts of data generated by gadgets, sensors, websites, packages, partners i.e. a company’s connected products. It equips marketers with the tools to gather customer insights from data generated by IoT devices.
Salesforce IoT Cloud enables corporations to develop personalized offerings for their clients by allowing micro-segmentation. Moreover, it is highly customizable; users can write their individual orchestration rules to test engagement models for their specific business.
Salesforce IoT Cloud captures and makes sense of data generated by customer devices and networks. By making use of the truly massive marketing data, the IoT Cloud can create a vital resource for the marketing and sales processes by noting interactions between customers and devices and create a behavioural profile.
For example, a manufacturer of Smart Television, if it is able to get data on how many times a day a customer uses its TV, and for how long at a time, it can predict when the TV will need to be replaced due to obvious wear and tear. This will allow the manufacturer to push offers at the right time and build customer engagement at scale.
How will the manufacturer receive this data? The Smart TV will relay this data automatically to servers through the consumer’s Wi-Fi internet connection. Let’s see what makes IoT Cloud a powerful CRM tool.
Creating Personalized Customer Experiences
The IoT Cloud allows marketers to build unique profiles for every current and potential customer using parameters such as income, previous purchases, patterns of purchase etc. They can collect and employ IoT data at scale, thus proactively engaging with customers.
The Cloud generates real-time customer data reflecting their usage of devices, which brands can use to advise and advertise their services to the customer. Brands can get a 360-degree view of their product usage by connecting IoT devices with customers. For instance, energy companies can incentivize customers to use their services when they are economical to both parties, such as the night. Using Salesforce IoT, an energy company can identify and segment individuals, offering such bespoke promotions and proactively engaging them.
Changing How Business Happens
The IoT Cloud offers a complete and real-time view of how customers use a business’s products or services by leveraging data generated by their devices, no matter the device’s location. This information is what allows the business to create customized sales and marketing strategies and affect behaviour.
The IoT Cloud can also be integrated with a business’s supply chain. Supplies can be tracked using RFID tags and monitored from the starting point until they reach the final consumer. This allows for accountability and transparency, reduced wastage, timely deliveries and helps customers make informed decisions about their purchases. The Cloud allows for maximum security by ensuring encryption and authentication at every data exchange point and prevents information passage between devices without an authenticated identity.
Truly, the applications of the Salesforce IoT Cloud are endless, which brands can leverage to boost sales and improve business processes. The IoT era is already here, and there is no better time for an organization to integrate Salesforce IoT Cloud into its operations.
