Recently, our favorite CRM leader Salesforce announced some enhancements in its Consumer Goods Cloud. These latest innovations would help you better manage promotion and the retail execution of your consumer-good brands. Firstly, what is Trade Promotion Management? Trade Promotion Management helps you streamline the planning of promotions, manage everything from one place, and help maximize effectiveness.
If you are in the FMCG industry, then the latest capabilities of the Consumer Goods Cloud would surely help you. This one is the perfect solution for your complex problems and would help you better engage with your customers and boost revenue.
“Consumer goods companies who effectively manage their promotional activities have more opportunities for growth in this new digital-first world,” said David Schmaier, Chief Product Officer, Salesforce. “However, many companies still rely on outdated software to help them manage these processes. Trade Promotion Management in Consumer Goods Cloud helps these companies unlock revenue growth while removing the silos between marketing, sales, and execution teams so they can better serve and grow their business with loyal customers.”
Know the latest innovations in Consumer Goods Cloud
The latest capabilities in Consumer Goods Cloud would allow you as brand owners to plan and optimize the trade speed from one single source of truth.
Better Account Planning: Now, your account managers get the ability to maximize the trade spend effectiveness by systematically planning out the customer business plans and account budgets. With these account plans and greater visibility on them, your Sales teams can create and deploy the right promotional plans for customers and increase revenue.
Maximize Promotional ROIs with Analytics: With the latest innovations in Consumer Goods Cloud, you can maximize your promotional ROIs and measure trade spend effectiveness. Thus, this would help your teams in knowing what promotional strategies work and what can be eliminated.
Manage Funds and Claims: Your account managers can now get clear visibility to trade budgets and know what the liabilities are. Also, you can verify available funding to support your trade plans and see your claims once the promotion is finished.
Unified View: Now, your teams can function well with the help of cross-functional alignment across media, merchandising, and trade. Thus, you can boost ROI with national marketing campaigns and in-store programs.
Wrap Up
These innovations in the Consumer Goods Cloud would surely help all you brand owners better manage the promotions and retail executions. We hope that you liked this interesting blog post and it was helpful to you. Also, if you’re looking forward to incorporating Salesforce into your business, then dedicated Salesforce professionals can help. Reach out to us at HIC Global Solutions and let your ideas take flight!
