Our favorite CRM leader Salesforce is recognized as a leader in Personalization Engines, Multiexperience Development Platforms, and SalesForce Automation. This recognition is given by none other than Gartner, the world’s leading research and advisory company. And, today, we will walk you through these recognitions and what it means to Salesforce.
It is raining recognitions for the CRM giant Salesforce in the year 2021! So, without further ado, let’s just dive deep into these recognitions.
Gartner Recognizes Salesforce Leader in 2021 Magic Quadrant for Personalization Engines
Gartner has recognized Salesforce as a leader in its Personalization Engines Magic Quadrant for the consecutive fourth year. Also, this comes after Salesforce’s acquisition of Evergage in 2020 to boost its Interactive Studio Solution for real-time personalization. This resulted in giving marketers a single platform built on Artificial Intelligence to improve customer experiences, loyalty, and engagement.
According to a study by Salesforce, 99 percent of marketers believe that personalization helps in delivering the best customer experience. Thus, Marketing Cloud’s Interaction studio helps marketers deliver the best experiences to their customers.
“With Interaction Studio, we’re helping organizations provide real-time experiences at the 1-to-1 level for their customers, prospects, visitors, and patients. We’re thrilled to be named a Leader in the Personalization Engines Magic Quadrant for a 4th consecutive year,” said Karl Wirth, VP of Product Management.
Gartner Recognizes Salesforce Leader in Multi Experience Development Platforms
Salesforce has become a leader in Gartner’s 2021 Magic Quadrant for Multiexperience Development Platforms. Above all, this is the third consecutive year that Salesforce has received this recognition in this sector.
Furthermore, Salesforce is always of the opinion that organizations should have innovative development tools that help them grow.
“With Salesforce Customer 360 powered by the Salesforce Platform, customers can expand their digital capabilities, empower anyone to create and deliver business apps fast; collaborate and build on a single platform; and scale and ship secure apps with confidence,” says Patrick Stokes, Executive Vice President and General Manager, Salesforce Platform.
Leader in Salesforce Automation
Salesforce has become a leader in Gartner’s 2021 Magic Quadrant for Sales Force Automation. And, this is for the 15th consecutive year! For your information, Salesforce Sales Cloud is a leading tool for sales automation.
“Gartner defines CRM Sales Force Automation (SFA) as systems that support the automation of sales activities, processes, and administrative responsibilities for organizations’ sales professionals.”
Besides, you can view the Gartner Magic Quadrant for Sales Force Automation by clicking here.
Wrap Up
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