If we ask you to think of a CRM platform, you’ll probably end up with Salesforce. This is because Salesforce has been named the #1 CRM leader in the world. However, there are several other CRM software as well that you should know about. Today, we are going to talk about HubSpot and Salesforce. And, what makes the two of them so different? What makes Salesforce so much more popular than its competitors?
The comparison of the two CRM software is done on the basis of their pricing, features, reporting & analytics, integrations, and the number of users.
So, let’s get started!
Pricing
HubSpot’s starter pack for two paid users starts at $45/month. Its Professional pack for five paid users starts at $450/month. At last, they have the Enterprise pack for ten paid users at $1200/month.
Salesforce is expensive; there’s nothing to deny about it. But it is about what you are spending on. Spending less on things that do not do the job is somehow wasting your money. However, when you spend just the right amount on the things that add value to your work, it is smart spending. The basic plan for the Essential edition starts at $25 per user/ month. See the full Salesforce pricing for all editions here.
Features: Know What You Are Getting
On April 26, 2021, Salesforce was named as the global leader in CRM for the eighth consecutive year by International Data Corporation (IDC). That pretty much tells how good it must be for businesses all over the world. Salesforce offers more scope for customization than HubSpot.
Whereas HubSpot focuses more on the design, usability, and experience. Salesforce has several other features for sales, marketing, commerce, service, and other clouds. Our verdict? Choose the CRM that allows you to do your customizations along with its inbuilt features.
Reporting & Analytics
What’s even the meaning of all those campaigns and operations if you are not able to analyze the results. Right? Analytics is much needed for any kind of business. Be it small, medium, or large enterprises.
Salesforce has powerful reporting and analytics capabilities that are highly customizable. However, HubSpot still lacks in this part. We have seen improvements in their analytics, but Salesforce wins in this criteria.
Integrations
Salesforce allows businesses to boost their productivity by offering them integrations from AppExchange. This is a fast and easy way to integrate your business with third-party licensed apps that increase the productivity of your business. The CRM leader Salesforce has over 3400 apps in its business app marketplace Salesforce AppExchange.
Also, HubSpot offers more than 500 integrations for your business to make the most out of your business. You can closely analyze what app is better in the description and see if it can work for you.
Users
According to HubSpot, they have nearly 114,000 customers in 120 countries. However, Salesforce has more than 150,000 customers, according to its annual report. Also, they have an estimated 25 subscribers per customer.
Coming to the reviews part, Salesforce has nearly 14 thousand reviews with a 4.4/5 rating. Whereas HubSpot has a 4.5/5 rating for 2588 reviews.
Wrap Up
We hope that this blog has given you a better idea of the CRM that you should choose according to your unique enterprise needs. If you want to go ahead with Salesforce, then getting in touch with dedicated Salesforce specialists can help. Stay tuned with us for more interesting articles.
