We all know how the deadly disease Coronavirus kept all of us apart in the last year. But, 2021 has something else to offer. Salesforce Connections 2021 Highlights, an event by #1 CRM leader Salesforce was held in-person as well as online. It was an event for digital leaders where they can learn, network, inspire, and fun! Leaders from marketing, commerce, service, and technology came together to get inspired in this digital-first world.
Connections 2021, kick-started at San Francisco with the host Sarah Franklin, President & CMO of Salesforce. Also, the Jazz Mafia, Houseband was cheering up the mood throughout the event.
The all-new digital world
This all-digital world helped businesses in getting more relationships, more revenue, and of course, more progress.
Let’s look at some stats for how digital took over:
- 3 Billion marketing messages delivered. (Source: Salesforce)
- Commerce Cloud transactions doubled; now stands at 3 Million a day. (Source: Salesforce)
- 5 Billion service case interactions. (Source: Salesforce)
- 100 Billion AI predictions from product recommendations to dynamic messages. (Source: Salesforce)
- Consumers worldwide spent over $4 Trillion online in 2020, says a study by eMarketer.
Also, Salesforce is bringing the next generation of Marketing Cloud and Commerce Cloud. Let’s see how it would help!
Marketing Cloud 360
A complete data-first platform that will help you build lasting relationships with your customers. Now, the marketing cloud is making it easy for you to put data at the core of your strategy for each customer moment and get that single source of truth.
- Salesforce CDP is now generally available.
- Native Commerce Cloud Integration: With this, you can personalize eCommerce even better. Also, it is generally available as well.
- Real-time interaction data (GA)
- Loyalty Data(GA)
Commerce Cloud 360
Build a customer-centric commerce experience for companies. Commerce Cloud 360 helps you get a single source of truth for every customer. Also, with this, you can adapt to the speed of your customer.
- CDP for Commerce; GA Winter 2021
- Commerce Cloud Payments; Generally Available Now
- Progressive Web App Kits; GA Summer 2021
- Distributed Order Management; GA Now
Wrap Up
And, finally, the show ended with a performance by Grammy Award-Winning Performer and Songwriter Leon Bridges. We hope that you liked our lightning-fast coverage on Salesforce Connections 2021 Highlights. We will be back with another blog to keep you updated with your daily dose of Salesforce news. Do follow us on our social media handles to know about our latest posts. Also, if you want us to give you a personalized demo for any kind of Salesforce customization services, click here.
